(NEW YORK, NY – June 10, 2016) – BidSwitch, announced today that it has hired Barry Adams as its VP, Commercial Development. Adams will be focused on leading the customer-facing team to drive continued BidSwitch revenue & growth globally via new business, strategic partnerships and deeper customer relationships. Reporting to BidSwitch General Manager, Scott Neville, Barry will operating out of the company’s London and New York offices.

BidSwitch provides immediate and seamless real-time access for hundreds of supply and demand partners across all media types (display, mobile, video, native, etc.) Like a network switch, BidSwitch allows RTB-enabled platforms to quickly activate new buyers or sellers; enter new geographical regions, and turn on new media types — all through a single integration.

Adams has over 15 years of experience in the media, marketing, and technology sectors. Before joining BidSwitch, Adams was the Chief Revenue Officer at Eyeota. Prior to which, he worked at Experian Marketing Services’ Hong Kong office, most recently as General Manager, Greater China and Southeast Asia, handling sales and client services support for platforms, data, and data qualities business lines. Before Experian, Adams was at Axciom, most recently as Regional Director, Partnerships & Alliances, Asia.

Adams said, “I was attracted to BidSwitch because I’m extremely excited to be joining a company that sits at the epicenter of the ad tech industry. Few businesses are as well poised to accelerate innovation within the ecosystem.”

Neville said, “Barry brings extensive global experience in strategic partnership development along with a huge passion for technology and data. He represents a great fit for us and will play a critical role in helping to lead the continued growth and expansion of the business. We are thrilled to have him on the team.”

About Bidswitch:
BidSwitch is redefining the industry with a new approach to platform integrations. Engineered by IPONWEB, BidSwitch helps programmatic ad-tech and media companies overcome increasing marketplace complexity. We provide our partners with an efficient and transparent way to manage access to supply and demand partners at a global scale. Unlike an exchange, BidSwitch operates as a neutral, single access point; intelligently routing and filtering the bidstream to ensure optimized, non-fraudulent access for buyers and sellers. Today, BidSwitch facilitates more than 250 supply and demand technology partners globally to connect and trade media across the display, mobile, video and native ecosystems, all via a single standardized integration.

IPONWEB is an industry pioneer and world leader in the Engineering & Operation of highly customized, real-time media trading platforms and technologies. With more than 12 years experience driving innovation in the ad exchange and real-time technology space, IPONWEB is the ‘behind the scenes’ technology provider that many of the worlds leading industry players rely on to successfully power their businesses.